Im sure the fans who are season ticket holders or who have purchased single game tickets are real pumped about this too. Nothing like being excited to go see your team play, only to discover that they traded away your favorite player in a submarining tactic to throw away the whole season, and they likely wont try too hard to win. Not exactly the product I want to pay money for.
Then consider how many Browns fans probably dropped $100 in the last year on a Trent Richardson jersey. I bet they're real pleased with this too.