Goodell spoke on Friday and one of the topics ate the heart of the news conference was the impending CBA negotiations and disputing a report by the Union that claimed franchise values continue to skyrocket and that the the average profit by teams last season exceeded 24 million.
The battle lines are being drawn and as soon as a new head of the union is appointed, the long battle will begin. Where this will end I have no idea! But the league is successful in large part to the competitive balance that the salary cap provides. You remove that and it will be bad for the NFL. I'm hoping that common sense wins out and they don't screw up a good thing for all.
"There's a lot of fiction in that report," Goodell said at his annual state of the NFL news conference Friday.
On Thursday, a union-commissioned study showed the average value of franchises has grown from $288 million to $1.04 billion during the past decade, and that teams averaged a $24.7 million profit in the last year -- even as the economy took a turn for the worse.
Goodell disputed those figures and defended the owners' decision to opt out of the current collective bargaining agreement, which assures players about 60 percent of the applicable revenues.
"The $24 million in profits is completely inaccurate," Goodell said. "We understand our numbers. Ownership has spent a lot of time evaluating the current CBA and determined it is better to terminate that agreement and come up with a new one that will be beneficial to the clubs and players.
"I'm optimistic we will be able to sit down and reach an agreement with our players to allow the league to grow."
The battle lines are being drawn and as soon as a new head of the union is appointed, the long battle will begin. Where this will end I have no idea! But the league is successful in large part to the competitive balance that the salary cap provides. You remove that and it will be bad for the NFL. I'm hoping that common sense wins out and they don't screw up a good thing for all.